Who are the Technorati?
They are the people creating and participating in the global online conversation, whether blogging, commenting, rating, ranking, sharing or networking — or 75% of all internet users.*
They are the bloggers and the audiences who follow them — this is where you find participants as passionate and influential as the content creators.
They are the affluent, educated, early adopters who are always the first to know, providing frequent advice on everything from entertainment and technology to travel and financial advice.
Technorati places brands at the center of this conversation, delivering reach to influential bloggers and consumers with innovative and engaging programs.
Take a look at some of the programs we've built.
Technorati.com surfaces the best of the online global conversation, allowing millions of consumers to navigate, filter and evaluate the top and emerging topics across news, entertainment, technology, sports, politics, business and lifestyle – and also serves as the central point for essential services and data for bloggers.
The Technorati Network is a collection of blogs and social media sites that provide community and services to bloggers and bring the most relevant content to millions of consumers via vertical content channels, and the most influential blogs and social media sites within those verticals.
The social media sphere is changing every minute.
Technorati has the most comprehensive information on the blogosphere, indexing more than 1.5 million new blog posts in real time every day. Technorati tracks the authority, influence, and popularity of blogs, the leading emerging topics, and who and what are most popular in the blogosphere. This data, combined with robust indexing technology, forms the basis of an ad targeting platform that connects brands with the most relevant bloggers, content and audiences, enables the creation of custom and micro channels, and delivers valuable insights on the trends that emerged in and around each campaign.
*Universal McCann